Motivation and Emotion - 1493 Words

shutterstock_141144724You signed up for a fitness class at the gym so you could lose five pounds, took it diligently and dropped the weight. Your sister signed up for the same fitness class, took it sparingly, and then dropped the class without losing any weight. What motivated you to go to the class each time, participate in the class, follow through with your fitness plan and lose the weight? And why wasn’t your sister motivated to do the same? (If you find YOU can’t get motivated, learn how in our Motivation Booster class, which teaches students techniques for getting – and staying – motivated!) What Are Theories of Motivation? Theories of motivation try to explain why people do the things they do. What makes one†¦show more content†¦Theories of Motivation Theories of Motivation got their start around the 1930s and have changed from the idea that people are not aware of choices they are making to the idea that we are actually aware and are able to make decisions. In this article we will take a look at several theories of motivation, although there are others we won’t touch on here. The theories of motivation we’ll look at include: Drive theory Arousal Theory Incentive Theory Maslow’s Hierarchy of Needs Drive Theory The drive theory looks at motivation through the eyes of our biological needs. These biological needs, such as hunger, drive us to do something to satiate those needs, such as eat. So we are motivated to do things by these biological needs because we need to alleviate the feelings that these needs give us at certain times. The drive theory is based on the idea that we want to feel balanced. When the body makes us feel uncomfortable or out of balance, we are motivated to do something to bring back that feeling of comfort and balance. So our stomach grumbles because we are hungry, and then what do we do? We eat. We may be driven by primary needs that are biological in nature or we may be driven by learned needs. Clark Hull, who developed this theory, created this equation: Behavior = Drive X Habit Of course, not everything that we are motivated to do is based on making us feel balanced. Sometimes we eat when we aren’t hungry. WeShow MoreRelatedMotivation And Emotion And Emotions Essay1475 Words   |  6 PagesMotivation and emotion are closely linked concepts that affect behaviour. Motives affect emotion and emotion has related motivational properties. Motivation is defined as a reason or reasons for acting or behaving in a certain manner as it gives directions to our emotions, feelings and actions. Similar to motivation, emotions also activate and affect behaviourisms but emotion is rather a more subjective, complex experience resulting in behavioural changes. (Quizlet.com, 2016) (Alleydog.com, 2016)Read MoreEmotion and Motivation2848 Words   |  12 PagesAP Psychology Niland Notes on Motivation and Emotion – Chapter 9 Essential Questions: †¢ In what ways are humans motivated to behave? †¢ What methods of motivation are more effective than others? †¢ How can one increase their motivation to behave in various ways? †¢ What is the role of hunger in motivating behavior? †¢ How do maladaptive eating patterns affect behavior? †¢ What role do emotions play in behavior? †¢ How do cognitions affect emotions? †¢ How does stress influence health and behavior? †¢Read MoreNotes On Motivation And Emotion Essay1223 Words   |  5 PagesPHYCOLOGY MOTIVATION EMOTION EMILE BARNARD 24 MAY 2016 CONTENT: PAGE INTRODUCTION 3 MOTIVATION 4 EMOTION 5 SIMILARITIES 6 CONCLUSION 7 REFERENCES 8 PLAGIARISM 9 INTRODUCTION: My hypothesis is that motivation and emotion are very different from each other but they have similarities and they link to each other. One has a effect on the other. Read MoreMotivation, Emotion, and Behavior740 Words   |  3 Pagesï » ¿Motivation, Emotion, and Behavior; According to Dictionary.com, motivation is an arousal of an organism that acts toward a desired goal. Emotion is the state of consciousness of what one experiences such as love, hate, happy and sad. Behavior is an action or reaction under certain circumstances. The relationship between the three is feelings that one receives under each. For instance, a cold rainy day, on such a day, one’s motivation may be to lie around all day and possibly not change out ofRead MoreEmotion and Motivation Success525 Words   |  2 Pagesnot get in the way of one’s motivation of improved behavior. The psychological effects of emotion and motivation can help people to achieve their needs. Psychology primarily recognizes seven emotions: anger, disgust, fear, surprise, contempt, happiness, and sadness. Emotional responses are the internal or external response to an event. Two responses can include the adaption-level phenomenon and relative deprivation. The adaption-level phenomenon is related to the emotion of happiness. The phenomenonRead MoreMotivation And Emotion Of Social Needs1531 Words   |  7 PagesOn the other hand, social needs are another aspect of human motivation and emotion that is vital to the workings of intrinsic motivation. Social needs are implicit needs that are acquired through the development of socialization that inherently activates an emotional responses due to experiences (Hunt, 2015d). This is significant to motivating human behavior in that one’s social needs are not expressed until there is an experience that can satisfy their achievement, affiliation, or power. Thus, theRead MoreApplying Motivation and Emotion Theories2483 Words   |  10 PagesApplying Motivation and Emotion Theories in an Analysis of Scrooge s Behaviour Motivation and Emotion Theories 2 In the past many theories have been put forth in an attempt to understand the motivations of an individuals behaviour and the emotions involved. According to Reber Reber (2001) emotional states tend to have motivational properties and the elements of a motivation will often have emotional ties. In addition, theorists have identified that physiological structures usuallyRead MoreThe Emotion of Sports Performance and Motivation2419 Words   |  10 Pagesscientific ways psychology is being used to explain and enhance sports performance from the parallel points of view of personality, motivational theory, emotion, and social cognition; all under the watchful eye of Freudian psychoanalysis. There is, of course, a reciprocal relationship between the reasons for, or why we need sports activity, and the motivation towards a qualitatively enhanced sports performance. The initial impetus for man to engage in sports may have been be to simply play at sportsRead MoreInfluence Of Emotions On Adult Learning Motivations1261 Words   |  6 PagesARTICLE FULL REFERENCE Ramsay, S., Holyoke, L. (2014). Please Pass the Peas: Influence of Emotions on Adult Learning Motivations. Journal of Education Training Studies, 2(1), 11-18 ARTICLE SUMMARY A research by Ramsay and Holyoke examined the various factors that motivate child care providers to learn. The objective of this study was to amplify the knowledge of adult learning motivation. Focus group interviews were operated in four Western United States : California, Idaho, Oregon, and WashingtonRead MoreHow Does Emotions Impact Our Motivation?851 Words   |  4 Pagesarises when someone ask, How does our emotions impact our motivation? A human being emotions impact everything we do, whether it s making our bed or just affecting our health. Motivation is a state or condition of being motivated or having a strong reason to act or accomplish something. When people have motivation it can be positive or negative. Before we can experience motivation our emotions plays an enormous role in the things we do. The word Emotions refers to the conscious in which the mind

Women s Rights Of Women - 1320 Words

Introduction: As a young female growing up in the United States of America, I have not quite understood why certain gender roles still exist in my home. My family instills traditional values, including the role of women and men in the house, and in society. In school we have learned about the role that men played in the history of almost everything, from Ancient Rome to the Spanish Civil War. Yet, very few of these lessons have focused on, or even spoke about, the role of women during these times. That is because women generally, international speaking have not always been granted the same rights as men. Over time, some rights have been granted to women, such as the right to vote or even to get an education, yet the voices of women in career fields dominated by men are continuously being ignored. Therefore, I question: to what extent have the rights of women in the United States of America evolved? Have the rights of women in the United States come to a â€Å"maximum† evolution? If not, then how much further do we have to go to ensure that men and women are truly equal in the United States of America? These are the questions that this essay will attempt to answer, as it explores the rights given to women in the United States, the role they play in the steps taken to receiving these rights and the importance of these steps, and how much further society needs to evolve in order to ensure that men and women in the United States are afforded the same rights and are all equal.Show MoreRelatedWomen s Rights Of Women Essay1455 Words   |  6 Pagesa myriad of women have expressed through outlets such as public assemblies, literature, and speeches. There have been three waves of the women’s movement, each targeting a variety of issues within each era. The third wave was in 1995, where Hillary Clinton spoke in Beijing, China, claiming that women’s rights were the same as human rights, that every aspiring girl deserved the civil liberties that every man was g iven around the world. Moreover, the movement had shifted towards women in developingRead MoreWomen s Rights Of Women1265 Words   |  6 Pagesstands in the way of women being equal to men? Journalist Carlin Flora suggests the following, â€Å"While not all claims to humanity are universal and no one context, culture or continent can truly represent all peoples, the following three examples from very different contexts, cultures and continents show that some violations of women’s human rights are universal. In particular, it is still the case the world over that a woman’s reproductive rights, which impact on her right to life, are still seenRead MoreWomen s Rights Of Women881 Words   |  4 PagesTwenty –first century ladies are discovering it a daunting task to keep up both sexual orientation parts as an aftereffect of the women s activist development. They are presently assuming liability for both the supplier and the nurturer, battling like never before t o acquire and keep a superior personal satisfaction. Woman s rights has supported in equivalent vocation opportunity, battling to get ladies acknowledged into the employment advertise, and what initially began as ladies strengtheningRead MoreWomen s Rights Of Women Essay1647 Words   |  7 Pagesthe early 1920’s, women thought they had achieved the unachievable. They could finally work, keep their earned wages, marry whomever they please, and even vote. After reaching their goal and fighting vigorously, women could taste equality and the freedom they deserved. While women still have the right to work in today’s society, women are not exactly treated equal in the workplace. Regardless of the past and the extreme measures taken to ensure equal opportunities for both men and women, there are manyRead MoreWomen s Rights Of Women1590 Words   |  7 Pagesthe 1920s, women were ignored in every aspect of their life. From politics, to social situations, women were constantly looked at as lesser. The 20s was a decade of women ready to fight for their rights. From gaining social freedoms, to getting political rights, the 20s was the first decade of feminism. Many women played key roles in the fight for women s rights through speeches, marches, and much more. The women that fought for their rights in the 1920s completely changed how women live their livesRead MoreWomen s Rights Of Women1230 Words   |  5 PagesWomen’s suffrage has stretched from the 1800’s to present day, as women have struggled to have the same civil and constitutional rights as men in politics and be appreciated as equals in the workforce. Groups of women known as suffragists questioned the customary views of women’s roles. Eventually our nation has evolved and realized that male-controlled societies suppress women’s rights. From the beginning steps taken in 1850 to 2013 with women earning combat roles in the military, women’s rolesRead MoreWomen s Rights Of Women1206 Words   |  5 Pagesto speak of women and the role of women in this election, the subject of women is tiresome but necessary in a world where gender is still existent as an obstacle for most. I cannot identify what woman is. I am basing my definition from our modern understanding of woman, our general view, and the popular experience. People are using younger women voting for Bernie Sanders as proof of gender’s irrelevant in this election, that women have achieved their rights. Even if women ‘have rights now’ it doesRead MoreWomen s Rights Of Women1393 Words   |  6 Pages Women all over the world are being treated different than men. Iran is one of the places that women are being treated the worst. From restrictions to punishments, women in Iran are being treated with no respect, and that is not okay. Women’s rights activists have tried to get it to change, and have traveled to many places to try and get more people to join their movement. There are many issues with women not having the same rights as men. One of the main problems is that they are treated lessRead MoreWomen s Rights Of Women1272 Words   |  6 PagesThroughout history, women have fought a strenuous battle for equal rights. Many men, and even some women, all over the world believe that women do not share the same value and importance to society as men do. On September 5, 1995, Hillary Clinton spoke at the 4th World Conference on Women, on behalf of women all over the world. Clinton raised awareness on how women s rights are being violated and why it is important to recognize women s rights as equal to everyone else’s rights. Even today, in 2016Read MoreWomen s Rights Of Women1052 Words   |  5 PagesThe family has traditionally been the basic unit of Chinese society where women have long been charged with upholding society s values in their roles as wives and mothers. Especially in the Qing Dynasty, women were required to balance society s i deals with the reality of raising a family and maintaining a household. Throughout the imperial period and into the beginning of the twentieth century, the relationship among family members was prescribed by Confucian teachings. The revered philosopher

The Vampire Diaries The Struggle Chapter Thirteen Free Essays

Elena stirred, then opened heavy eyelids. Light was showing around the edges of the curtains. She found it hard to move, so she lay there on her bed and tried to piece together what had happened last night. We will write a custom essay sample on The Vampire Diaries: The Struggle Chapter Thirteen or any similar topic only for you Order Now Damon. Damon had come here and threatened Margaret. And so Elena had gone to him. He’d won. But why hadn’t he finished it? Elena lifted a languid hand to touch the side of her neck, already knowing what she would find. Yes, there they were: two small punctures that were tender and sensitive to pressure. Yet she was still alive. He’d stopped short of carrying out his promise. Why? Her memories of the last hours were confused and blurry. Only fragments were clear. Damon’s eyes looking down at her, filling her whole world. The sharp sting at her throat. And, later, Damon opening his shirt, Damon’s blood welling from a small cut in his neck. He’d made her drink his blood then. Ifmade was the right word. She didn’t remember putting up any resistance or feeling any revulsion. By then, she had wanted it. But she wasn’t dead, or even seriously weakened. He hadn’t made her into a vampire. And that was what she couldn’t understand. He has no morals and no conscience, she reminded herself. So it certainly wasn’t mercy that stopped him. He probably just wants to draw the game out, make you suffer more before he kills you. Or maybe he wants you to be like Vickie, with one foot in the shadow world and one in the light. Going slowly mad that way. One thing was sure: she wouldn’t be fooled into thinking it was kindness on his part. Damon wasn’t capable of kindness. Or of caring for anybody but himself. Pushing the blankets back, she rose from the bed. She could hear Aunt Judith moving around in the hallway. It was Monday morning and she had to get ready to go to school. Dear Diary, It’s no good pretending I’m not frightened, because I am. Tomorrow’s Thanksgiving, and Founders’ Day is two days after that. And I still haven’t figured out a way to stop Caroline and Tyler. I don’t know what to do. If I can’t get my diary back from Caroline, she’s going to read it in front of everyone. She’ll have a perfect opportunity; she’s one of the three seniors chosen to read poetry during the closing ceremonies. Chosen by the school board, of which Tyler’s father is a member, I might add. I wonder what he’ll think when this is all over? But what difference does it make? Unless I can come up with a plan, when this is all over I’ll be beyond caring. And Stefan will be gone, run out of town by the good citizens of Fell’s Church. Or dead, if he doesn’t get some of his Powers back. And if he dies, I’ll die too. It’s that simple. Which means I have to find a way to get the diary. I have to. But I can’t. I know, you’re waiting for me to say it. There is a way to get my diary – Damon’s way. All I need to do is agree to his price. But you don’t understand how much that frightens me. Not just because Damon frightens me, but because I’m afraid of what will happen if he and I are together again. I’m afraid of what will happen to me†¦ and to me and Stefan. I can’t talk about this any more. It’s too upsetting. I feel so confused and lost and alone. There’s nobody I can turn to or talk to. Nobody who could possibly understand. What am I going to do? November 28, Thursday, 11:30p.m. Dear Diary, Things seem clearer today, maybe because I’ve come to a decision. It’s a decision that terrifies me, but it’s better than the only alternative I can thinkof. I’m going to tell Stefan everything. It’s the only thing I can do now. Founders’ Day is Saturday and I haven’t come up with any plan of my own. But maybe Stefan can, if he realizes how desperate the situation is. I’m going over to spend the day at the boarding house tomorrow, and when I get there I’m going to tell him everything I should have told him in the first place. Everything. About Damon, too. Oh, I’m scared. My stomach is churning. I could barely touch Thanksgiving dinner – and I can’t keep still I feel as if I might fly apart into a million pieces. Go to sleep tonight? Ha. Please let Stefan understand. Please let him forgive me. The funniest thing is, I wanted to become a better person for him. I wanted to be worthy of his love. Stefan has these ideas about honor, about what’s right and wrong. And now, when he finds out how I’ve been lying to him, what will he think of me? Will he believe me, that I was only trying to protect him? Will he ever trust me again? Tomorrow I’ll know. Oh, God, I wish it were already over. I don’t know how I’ll live until then. Elena slipped out of the house without telling Aunt Judith where she was going. She was tired of lies, but she didn’t want to face the fuss there would inevitably be if she said she was going to Stefan’s. Ever since Damon had come to dinner, Aunt Judith had been talking about him, throwing subtle and not-so-subtle hints into every conversation. And Robert was almost as bad. Elena sometimes thought he egged Aunt Judith on. She leaned on the doorbell of the boarding house wearily. Where was Mrs. Flowers these days? When the door finally opened, Stefan was behind it. He was dressed for outdoors, his jacket collar turned up. â€Å"I thought we could go for a walk,† he said. â€Å"No.† Elena was firm. She couldn’t manage a real smile for him, so she stopped trying. She said, â€Å"Let’s go upstairs, Stefan, all right? There’s something we need to talk about.† He looked at her a moment in surprise. Something must have shown in her face, for his expression gradually stilled and darkened. He took a deep breath and nodded. Without a word, he turned and led the way to his room. The trunks and dressers and bookcases had long since been put back into order, of course. But Elena felt as if she was really noticing this for the first time. For some reason, she thought of the very first night she’d been here, when Stefan had saved her from Tyler’s disgusting embrace. Her eyes ran over the objects on the dresser: the fifteenth century gold florins, the ivory-hiked dagger, the little iron coffer with the hinged lid. She’d tried to open that the first night and he’d slammed the lid down. She turned. Stefan was standing by the window, outlined by the rectangle of gray and dismal sky. Every day this week had been chilly and misty, and this was no exception. Stefan’s expression mirrored the weather outside. â€Å"Well,† he said quietly, â€Å"what do we need to talk about?† There was one last moment of choice, and then Elena committed herself. She stretched out a hand to the small iron coffer and opened it. Inside, a length of apricot silk shone with muted luster. Her hair ribbon. It reminded her of summer, of â€Å"About this,† she said. He had taken a step forward when she touched the coffer, but now he looked puzzled and surprised. â€Å"Aboutthat ?† â€Å"Yes. Because I knew it was there, Stefan. I found it a long time ago, one day when you left the room for a few minutes. I don’t know why I had to know what was in there, but I couldn’t help it. So I found the ribbon. And then†¦Ã¢â‚¬  She stopped and braced herself. â€Å"Then I wrote about it in my diary.† Stefan was looking more and more bewildered, as if this was not at all what he’d been expecting. Elena groped for the right words. â€Å"I wrote about it because I thought it was evidence that you’d cared about me all along, enough to pick it up and keep it. I never thought it could be evidence of anything else.† Then, suddenly, she was speaking quickly. She told him about taking her diary to Bonnie’s house, about how it had been stolen. She told him about getting the notes, about realizing that Caroline was the one who was sending them. And then, turning away, pulling the summer-colored silk over and over through her nervous fingers, she told him about Caroline and Tyler’s plan. Her voice almost gave out at the end. â€Å"I’ve been so frightened since then,† she whispered, her eyes still on the ribbon. â€Å"Scared that you’d be angry with me. Scared of what they’re going to do. Just scared. I tried to get the diary back, Stefan, I even went to Caroline’s house. But she has it too well hidden. And I’ve thought and thought, but I can’t think of any way of stopping her from reading it.† At last she looked up at him. â€Å"I’m sorry.† â€Å"You should be!† he said, startling her with his vehemence. She felt the blood drain from her face. But Stefan was going on. â€Å"You should be sorry for keeping something like that from me when I could have helped you. Elena, why didn’t you justtell me?† â€Å"Because it’s all my fault. And I had a dream†¦Ã¢â‚¬  She tried to describe how he had looked in the dreams, the bitterness, the accusation in his eyes. â€Å"I think I would die if you really looked at me that way,† she concluded miserably. But Stefan’s expression as he looked at her now was a combination of relief and wonder. â€Å"So that’s it,† he said, almost in a whisper himself. â€Å"That’s what’s been bothering you.† Elena opened her mouth, but he was still speaking. â€Å"I knew something was wrong, I knew you were holding something back. But I thought†¦Ã¢â‚¬  He shook â€Å"his head and a skewed smile tugged at his lips. â€Å"It doesn’t matter now. I didn’t want to invade your privacy. I didn’t even want to ask. And all the time you were worried about protectingme. â€Å" Elena’s tongue was stuck to the roof of her mouth. The words seemed to be stuck, too. There’s more, she thought, but she couldn’t say it, not when Stefan’s eyes looked like that, not when his whole face was alight that way. â€Å"When you said we needed to talk today, I thought you’d changed your mind about me,† he said simply, without self-pity. â€Å"And I wouldn’t have blamed you. But instead†¦Ã¢â‚¬  He shook his head again. â€Å"Elena,† he said. It felt so good to be there, so right. She hadn’t even realized how wrong things had been between them until now, when the wrongness had disappeared.This was what she remembered, what she had felt that first glorious night when Stefan had held her. All the sweetness and tenderness in the world surging between them. She was home, where she belonged. Where she would always belong. Everything else was forgotten. As she had in the beginning, Elena felt as if she could almost read Stefan’s thoughts. They were connected, a part of each other. Their hearts beat to the same rhythm. Only one thing was needed to make it complete. Elena knew that, and she tossed her hair back, reaching from behind to pull it away from the side of her neck. And this time Stefan did not protest or thwart her. Instead of refusal he was radiating a deep acceptance – and a deep need. Feelings of love, of delight, of appreciation overwhelmed her and with incredulous joy she realized the feelings were his. For a moment, she sensed herself through his eyes, and sensed how much he cared for her. It might have been frightening if she had not had the same depth of feeling to give back to him. She felt no pain as his teeth pierced her neck. And it didn’t even occur to her that she had unthinkingly offered him the unmarked side – even though the wounds Damon had left were healed already. She clung to him when he tried to lift his head. He was adamant, though, and at last she had to let him do it. Still holding her, he groped over onto the dresser for the wicked ivory-handled blade and with one quick motion he let his own blood flow. When Elena’s knees grew weak, he sat her on the bed. And then they just held each other, unaware of time or anything else. Elena felt that only she and Stefan existed. â€Å"I love you,† he said softly. At first Elena, in her pleasant haze, simply accepted the words. Then, with a chill of sweetness, she realized what he’d said. Heloved her. She’d known it all along, but he had never said it before. â€Å"I love you, Stefan,† she whispered back. She was surprised when he shifted and pulled away slightly, until she saw what he was doing. Reaching inside his sweater, he drew out the chain he had worn around his neck ever since she had known him. On the chain was a gold ring, exquisitely crafted, set with lapis lazuli. Katherine’s ring. As Elena watched, he took the chain off and unclasped it, removing the delicate golden band. â€Å"When Katherine died,† he said, â€Å"I thought I could never love anyone else. Even though I knew she would have wanted me to, I was sure it could never happen. But I was wrong.† He hesitated a moment and then went on. â€Å"I kept the ring because it was a symbol of her. So I could keep her in my heart. But now I’d like it to be a symbol of something else.† Again he hesitated, seeming almost afraid to meet her eyes. â€Å"Considering the and then gave up, his eyes meeting hers mutely. Elena couldn’t speak. She couldn’t even breathe. But Stefan misinterpreted her silence. The hope in his eyes died and he turned away. â€Å"You’re right,† he said. â€Å"It’s all impossible. There are just too many difficulties – because of me. Because of what I am. Nobody like you should be tied to someone like me. I shouldn’t even have suggested it – â€Å" â€Å"Stefan!† said Elena. â€Å"Stefan, if you’ll be quiet a moment – â€Å" † – so just forget I said anything – â€Å" â€Å"Stefan!† she said. â€Å"Stefan,look at me. â€Å" Slowly, he obeyed, turning back. He looked into her eyes, and the bitter self-condemnation faded from his face, to be replaced by a look that made her lose her breath again. Then, still slowly, he took the hand she was holding out. Deliberately, as they both watched, he slipped the ring onto her finger. It fit as if it had been made for her. The gold glinted richly in the light, and the lapis shone a deep vibrant blue like a clear lake surrounded by untouched snow. â€Å"We’ll have to keep it a secret for a while,† she said, hearing the tremor in her voice. â€Å"Aunt Judith will have a fit if she knows I’m engaged before I graduate. But I’ll be eighteen next summer, and then she can’t stop us.† â€Å"Elena, are you sure this is what you want? It won’t be easy living with me. I’ll always be different from you, no matter how I try. If you ever want to change your mind†¦Ã¢â‚¬  â€Å"As long as you love me, I’ll never change my mind.† He took her in his arms again, and peace and contentment enfolded her. But there was still one fear that gnawed at the edges of her consciousness. â€Å"Stefan, about tomorrow – if Caroline and Tyler carry out their plan, it won’t matter if I change my mind or not.† â€Å"Then we’ll just have to make sure they can’t carry it out. If Bonnie and Meredith will help me, I think I can find a way to get the diary from Caroline. But even if I can’t, I’m not going to run. I won’t leave you, Elena; I’m going to stay and fight.† â€Å"But they’ll hurt you. Stefan, I can’t stand that.† â€Å"And I can’t leave you. That’s settled. Let me worry about the rest of it; I’ll find a way. And if I don’t†¦ well, no matter what I’ll stay with you. We’ll be together.† â€Å"We’ll be together,† Elena repeated, and rested her head on his shoulder, happy to stop thinking for a while and justbe. Dear Diary, It’s late but I couldn’t sleep. I don’t seem to need as much sleep as I used to. Well, tomorrow’s the day. We talked to Bonnie and Meredith tonight. Stefan’s plan is simplicity itself. The thing is, no matter where Caroline has hidden the diary, she has to bring it out tomorrow to take it with her. But our readings are the last thing on the agenda, and she has to be in the parade and everything first. She’ll have to stash the diary somewhere during that time. So if we watch her from the minute she leaves her house until she gets up on stage, we should be able to see where she puts it down. And since she doesn’t even know we’re suspicious, she won’t be on guard. That’s when we get it. The reason the plan will work is because everyone in the program will be in period dress. Mrs. Grimesby, the librarian, will help us put on our 19th century clothes before the parade, and we can’t be wearing or carrying anything that’s not part of the costume. No purses, no backpacks. No diaries! Caroline will have to leave it behind at some point. We’re taking turns watching her. Bonnie is going to wait outside her house and see what Caroline’s carrying when she leaves. I’ll watch her when she gets dressed at Mrs. Grimesby’s house. Then, while the parade is going on, Stefan and Meredith will break into the house – or the Forbes’ car, if that’s where it is – and do their stuff. I don’t see how it can fail. And I can’t tell you how much better I feel. It’s so good just to be able to share this problem with Stefan. I’ve learned my lesson; I’ll never keep things from him again. I’m wearing my ring tomorrow. If Mrs. Grimesby asks me about it, I’ll tell her it’s even older than 19th century, it’s from Renaissance Italy. I’d like to see her face when I say that. I’d better try to get some sleep now. I hope I don’t dream. How to cite The Vampire Diaries: The Struggle Chapter Thirteen, Essay examples

Evolutionism Vs Creationism Essay Example For Students

Evolutionism Vs Creationism Essay Creationism is a religious metaphysical theory about the origin of the universe. It is not a scientific theory. Technically, creationism is not necessarilyconnected to any particular religion. It simply requires a belief in a Creator. Millions of Christians and non-Christians believe there is a Creator of theuniverse and that scientific theories such as the the theory of evolution do notconflict with belief in a Creator. However, fundamentalist Christians such asRonald Reagan and Jerry Falwell, have co-opted the term creationism and it isnow difficult to refer to creationism without being understood as referring tofundamentalist Christians who (a) take the stories in Genesis as accurateaccounts of the origin of the universe and life on Earth, and (b) believe thatGenesis is incompatible with the Big Bang theory and the theory of evolution. The science of paleontology or the study of life provides the most direct proof of evolution in the past through fossil remains or impressions, usually in rock. Other evidence comes from comparative studies of living animals and plants, including their structure and geographical locations. Mollusks and vascular plants account for more than 80 percent (Futuyma 87) of the worlds species, with about 1.4 to 1.8 million species (Futuyma 87) in all. Changes occur in living organisms to help increase their adaptability, or potential for survival and reproduction, in the face of changing environments. Evolution apparently has no built-in direction or purpose. A given kind of organism may evolve only when it occurs in a variety of forms differing in hereditary characteristics, or traits, that are passed from parent to offspring. By chance, some varieties prove to be poorly adapted to their current environment and thus disappear, whereas others prove to be adaptive, and their numbers increase. The elimination of the unfit, or the survival of the fittest, is known as natural selection because it is nature that discards or favors a particular variant. Basically, evolution takes place only when natural selection operates on a population of organisms containing diverse inheritable forms. Creationists have gone back to the basic laws of nature to see if evolution is physically possible given enough time and opportunity. The one major pro blem that they see is the 2nd Law of Thermodynamics. It states, All natural systems degenerate when left to themselves. This is why everything falls apart and decays over time. Creationists point to death as being the ultimate manifestation of this law. This physics principle does not allow for something as complex as the human eye to originate from something simple. The eye must follow the tendency for complete degeneration. Creationists see a downward spiral for every living and non-living creation. Everything breaks down into simpler substances; they do not become more complex. Creationists say that, in the real world the long-term flow is downhill, not uphill. An experimental and physical observation appears to confirm that the law is indeed universal, affecting all natural processes in the long run. Sir Gawain And The Green Knight EssayThe evolutionists do not see the Second Law of Thermodynamics as a contradiction to evolutionary processes, because as it specifically states that the entropy of a closed system cannot decrease. The law pertains to closed systems. The earth, and therefore evolution, is not a closed system (Creation Science FAQ) As we know, there are no closed system on earth, so in no way can any living system on Earth directly violate the second law (Creation Science FAQ) Therefore, this argument is invalid. The age of the universe, perhaps billions of years old, shows that life has had lots of time to evolve from single celled organisms to what we are today. Through fossils, and other evidences, it shows that humans came from primates, which is not surprising, since we are almost physically identical to a chimpanzee. In the beginning, very simple life forms began gradually appearing. These simple life forms gradually changed to complex ones, and there have been transitional links between the different kinds, such as fishes and primates. They both have the same types of bones, for example, forearms, wrists, elbows, upper arms, and shoulders. They seem to be related to a common ancestor. The Bible says that an omnipotent being, created the earth and everything on it in 6 days. He also created everything out of nothing. This is literally impossible, it challenges all physics laws, so it cannot be done. The only proof that Creationists have of the origin of life is the Bible. Evolutionists have much more proofs or evidence of how humans appeared on the earth. The Bible, whether intended literally or figuratively, is definitely an important piece of literature. To believe that the age of the earth is only 10,000 years old does not support the validity of the creationists. To many scholars, the Bible is a figurative book of parables, not to be taken literally. The use of the Bible may be hindering, instead of supporting, the validity of the creationists arguments. It is clear that evolution is much clearer to understand and accept than the creationism theory. There will always be people who will still be curious as to how we appeared on the earth, and some people will oppose the evolution theory, therefore, the evolutionism/creationism debate will forever continue. Works CitedCreation Science FAQhttp://www.clubs.psu.edu/origins/faqsci.htmDrew Thinks About Evolutionism vs Creationism. http://petra.austinc.edu/arayburn/evolve.htmlFutuyma, Douglas J. Evolutionary Biology. 3rd ed. Massachusetts: Sinauer Associates inc., 1997. General QH 366.2.F87Montagu, Ashley, ed. Science and Creationism. New York: Oxford University Press, 1984. General QH 371.S343Strahler, Arthur N. Science and Earth History. The Evolution/Creation Controversy. New York: Prometheus Books, 1987. BS 652.S77

Physics Coursework Essay Example

Physics Coursework Essay My aim is to see how the resistance of a wire changes when you change the length. Method Diagram of set-up: Apparatus needed: Power Pack, We will write a custom essay sample on Physics Coursework specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Physics Coursework specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Physics Coursework specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Voltmeter, Ammeter, Leads, Constantan Wire, 2 Crocodile Clips, A metre ruler, Sellotape. Set-up a circuit as in the diagram above. Sellotape the wire to the metre ruler. Set the Power Pack on to 2V. Change the length of the constantan wire each time and record the ammeter and voltmeter readings. I will then calculate the resistance by dividing the voltage by the current. Fair Test I will not keep the power pack on for too long at one time because the wire will get hot and the particles may start to move around. I will keep the power pack at the same voltage all the time. I will use the same ammeter and voltmeter for the experiment and any repeats. Range To collect my results I have decided to take an ammeter and voltage reading. I am going to increase the length of the wire by 10cm each time going from 10 to a 100 cm. Prediction I predict that the longer the wire the more resistance it will have. I think this because the longer the wire the more particles there are for the electrons to bang into. When the electrons bang into the particles they lose energy. Preliminary Checking that I can get a reading from the two ends of my range. I can get a reading for a 100cm, I got 0.44 amps and 1.4 volts. For 10cm though I can only get a voltmeter reading of 0.6 volts. The current is too high for the meter to measure. So I have decided to change my ammeter to one that goes up to 5 amps instead of 1. On the new ammeter I still get the same readings for a 100cm as before. But I now get a reading for 10cm of being 0.6 amps. Detailed Theory Resistivity gives a constant value for a material, so that you can compare different materials. The resistance of 2 different wires is not necessarily the same. Resistance depends on: Its length (l) Its cross-sectional area (A) The material of which it is made ? is the resistivity of the material from which the wire is made of. It says that for the constantan wire that I am using ? should equal 4.9 X 10à ¯Ã‚ ¿Ã‚ ½ m. When I get my results I will check them against this figure to tell how accurate they are. So to my results tables I have added the column length divided by area which is the other part that I need to work this out as well as the resistance. RESULTS Ist time Length of Wire (cm) Voltage (volts) Current (Amps) Resistance (ohms) 10 0.8 2.0 0.4 20 1.0 1.5 0.7 30 1.2 1.2 1.0 40 1.3 1.0 1.3 50 1.4 0.8 1.8 60 1.4 0.8 1.8 70 1.5 0.7 2.1 80 1.5 0.6 2.5 90 1.5 0.5 3.0 100 1.6 0.4 4.0 Ist Repeats Length of Wire (cm) Voltage (volts) Current (Amps) Resistance (ohms) 10 0.8 2.0 0.4 20 1.0 1.4 0.7 30 1.2 1.1 1.1 40 1.3 1.0 1.3 50 1.3 0.8 1.6 60 1.4 0.7 2.0 70 1.5 0.6 2.5 80 1.5 0.6 2.5 90 1.6 0.5 3.2 100 1.6 0.5 3.2 Comparing my two lots of results I still think that there are some which dont quite look right so I have decided to do one more set of repeats. 2nd Repeats Length of Wire (cm) Voltage (volts) Current (Amps) Resistance (ohms) 10 0.7 1.9 0.4 20 1.0 1.4 0.7 30 1.1 1.1 1.0 40 1.2 0.9 1.3 50 1.3 0.8 1.6 60 1.4 0.7 2.0 70 1.4 0.6 2.3 80 1.5 0.6 2.5 90 1.5 0.5 3.0 100 1.5 0.3 5.0 In working out my averages for resistance I decided to leave out the result I got for 100cms of wire on my 2nd repeats (5.0 ohms) because from comparing my results I think it is an anomaly. Averages Length of Wire (cm) Resistance (ohms) Length divided by Area (metres) 10 0.4 628760.269 20 0.7 1257520.538 30 1.0 1886280.807 40 1.3 2515041.076 50 1.7 3143801.345 60 1.9 3772561.614 70 2.3 4401321.883 80 2.5 5030082.152 90 3.1 5658842.421 100 3.6 6287602.690 I have now worked out the average resistance and the average length divided by area. So I now have everything I need to compare my results to the figures I got from the book. Graphs CONCLUSION My results show me that the longer the piece of wire is, the more resistance there will be. This is what I predicted would happen in my prediction. I think this happened because the more wire there is the more particles there are to bang into, which slows down the electrons. I also found that Resistance and Length are proportional, I could tell this by the straight line of best fit that I got on my first graph. From my 2nd graph I took the gradient of the line of best fit this represented the Resistivity of a constantan wire. I got 0.00000052m the book says for a constantan wire the resistivity should be 0.00000049 metres. Comparing these figures I would say that my results were quite accurate as the difference is 0.0000003m. EVALUATION From my method I was able to easily achieve a set of results. I think that the method I chose to use was quite reliable. If I were to do this investigation again I would come up with a better way of doing it though to get more accurate results because the wire kept bending so I am not sure that the distances we measured at were very precise. As I mentioned before I think that I only had one anomaly and did not use this in working out my averages. I think we got this anomaly because near to the end of the investigation we started to rush becoming a bit more careless, maybe living the power pack on which would of increased the resistance because the wire would have been hotter. Firm conclusions that I can make are: * The longer the wire the more resistance there will be. * Resistance and Length are proportional. * Resistivity of a constantan wire is about 4.9 X 10 metres.

Essay about libary research

Essay about libary research Essay about libary research Shelby Cofer McCarter ENG 100 A13 30 September 2014 Literacy Narrative Final I step inside my first class of the day which is English, I look and English 100 it says on the syllabus but my only thought is what am I doing here? I felt so confused because I took advanced placement English classes in high school but now in college I’m taking a developmental course that doesn’t even count as credit. I started looking back at my academic career and then I realized I was let down by the education system, my teachers, and most importantly myself. Before I even try to place blame on anyone I go back to the very beginning. But honestly I don’t even remember learning how to read but I’m pretty sure it was my family that taught me because I entered school being able to read. In elementary school I excelled in reading classes, often being the one called on to read out loud and to do special projects. My parents were so proud of my reading abilities and would often brag to others about it. At that age I couldn’ t get enough of reading it exposed me to many different things and I couldn’t wait to open a book and enter a new world. Middle School was the period when my relationship with reading started to change. Most of the subject matter didn’t interest me, but on top of that the English classes had the same routine. The world that reading once put me in wasn’t there and it had an adverse effect on me. Another factor in my change in reading would be the teachers I had.

Questions Coursework Example | Topics and Well Written Essays - 250 words - 3

Questions - Coursework Example However, instability was conceivably an essential precondition for progress. The Athenians particularly dominate the history of political instability that resulted to the archisonship of Solon, the constitution of Clisthenes and the Persian Wars (Smith et al. 292-314). The other key feature of the Hellenic Polis was the Athenian Democracy that was truly â€Å"rule by the people† where every citizen had privileges and responsibilities under the law requiring their full participation and engagement in the government. This was after reforms on the Athenian constitution. This was the first democratic government to flourish in the world, with the citizens able to participate in the government (Smith et al. 323). The Romans were creative in creating and maintaining their empire. This is because the Romans had the intentions of conquering other lands that had riches and which would make Rome wealthy (Smith et al. 409). The Romans made unparalleled progresses in technology and science and organized the economy that was unparalleled in the Mediterranean. They were creative in maintain the empire because they ensured that they had distinct engineering components that would assist them conquer other neighboring lands (Smith et al. 419-28). They also established a legal code that would assist in governing the states. However, the Romans may not have been creative in creating the empire. They over expanded and would not maintain power in all the regions of the empire as the supplies to the military was

Team operating guide lines and principles Essay Example | Topics and Well Written Essays - 250 words

Team operating guide lines and principles - Essay Example (1995) found that â€Å"[t]eams that evaluated themselves as more effective on team interpersonal process also regarded themselves as more successful venture businesses† (Watson et al., 1995). Therefore, it is important to consider deal with all team members equally in both responsibility and accountability. All group members will take notes during meetings. Notes will be prepared individually. Notes should be in writing. The notes will cover full length of the meeting. Notes will be reviewed at the end of meeting. Meetings are organized for promoting mutual understanding and sharing insights. In order for the goal of any kind of meeting to be achieved, it is critically important that all attendees mutually know the contents (Cramton, 2001). It is, therefore, required that all team members prepare notes individually while the meeting is in progress. This way, they can have the minutes of meeting prepared individually. Later, they can share and compare the contents to ensure everybody is on the same board. effectiveness in venture partnerships and its connection to perceived success. Journal of Business Venturing. 10(5), 393-411. Retrieved from

New Practice Field - General Description to Bidders Assignment

New Practice Field - General Description to Bidders - Assignment Example The primary requirements to be incorporated into the design of the new practice field will include baseball playing field and parking facility that would hold about 50 cars and a small clubhouse. The proposal should be arranged simply and efficiently, specifying the brief description of the bidder’s capacity to conform to the requirements of the RFP. Proposals are required to be typewritten and no deletions are acceptable. Bidders are also required to submit information in strict compliance with this RFP or shall otherwise be disqualified. In addition, specific conceptual design and complete engineering and construction drawings that will act as the origin for both bidding and construction of the baseball practice field by the general contractor shall be provided (Porter-Roth, 2006). The selected bidders shall begin working on this project within the 10 days of a Notice to Proceed and conclude the project through approving and finalization of construction bid forms by no later than December 27, 2014. The Notice to Proceed is expected to be commenced on or near February 1, 2015, and the project is to be markedly completed by March 2017. The project site is located in Sothern Maryland. The land is relatively flat and it has only a few uneven structures (barns) and trees on it. Linking with existing water and sewer system would pose no major technical problems. The site selected for the proposed baseball playing field is approximately 20 acres. A pre-bid meeting will be held on Tuesday, October 25, 2014, at the project site commencing at 2.00 pm Eastern Daylight Time (EDT). As a component of the meeting, a site visit will be arranged for the advantage of the bidders. At least one top-level executive of each bidder is anticipated to be present at this meeting and for the site inspection but is not obligatory. Single bidders can send not more than three representatives to the meeting and for the site inspection. The purpose of the pre-bid meeting will be to explain and clarify any matters in relation to the RFP.  Ã‚  

What Made Coca Cola Achieve Superior Performance

What Made Coca Cola Achieve Superior Performance Coca Cola has been operating in the industry since 1886 and is continue leading industry at this date. As the worlds largest beverage company today, Coca Cola has business operation to more than 200 countries found in Eurasia, Africa, Europe, North America, Latin America, and the Pacific, marketing a portfolio of 500 brands and 3300 beverage products. In 2009, Coca Cola ranked 26th in the BW 50 and bagged the recognition having the best brand name by the Interbrand. Commenter of the BW 50 especially mentioned that Coca Cola has triumphed over difficult times because of its innovative spirit. In particular, the companys innovative strategy involves preserving the companys values that made Coca cola remarkable and that is by taking its brand image of wholesomeness and family and friends and applying the values in a new category. Moreover, studies have shown that companies that invested in innovations during recessions have recorded the biggest jump in profits. The innovative spirit of Coca Cola is one of the key factors that contributed for the companys superior performance, that is, its innovation strategy gave the company the competitive advantage over its competitors. A competitive advantage is something that provides incremental value when compared to other offerings, wherein value is the perception of how much the buyer benefit ted beyond what was being paid in the product. In order to create value, the four Ps of marketing (that constitute the marketing mix) product, price, place, promotion have to be observed and practiced effectively. Dwyer and Tanner (2006) assert that innovation can be in the form of innovative marketing strategy, innovative manufacturing processes or innovative corporate structure. Also, companies that display the innovative spirit were found to have a corporate culture that supported innovation. Such a culture is dominated by a desire for the company to grow, to improve and to take advantage of all possible opportunities. That is, innovative companies tend to focus on opportunity risk (Dwyer Tanner 2006). With regards to Coca Colas strategy, the innovation comes in the form of innovative marketing strategy embracing the values that made it famous. Moreover, studies have consistently shown that key factors contribute to the likelihood of success of a company. One factor is vision, or the degree to which the development team shares a vision of what the new development project is supposed to accomplish. Another factor is a structured new product development process. Finally, having a long term perspective is another important characteristic. In many ways, these factors may be characteristics of an innovative culture. As Peter Drucker (1985) wrote, When all is said and done, what innovation requires is hard, focused, purposeful work. The literature also points five key components of success; namely close ties to well-defined market that lead to a product advantage; highly integrated and market-oriented company; competitive advantages in technology and production, strong marketing proficiency, and strong financial support. First, if the company has close ties to well-defined market, then it is able to anticipate customer needs, creating a product advantage. In this case, product advantage is the dominant factor in success (Cooper and Kleinschmidt 1987). Second, there must be close coordination between all who participate in the new product development process. A market-oriented company selects its targets more wisely and offers a product mix better matched to customer preferences. Third, the company must have competitive advantage technology and production capability, with which the new product is a good fit. These first three factors should result in a product or service that is unique and delivers superior benefits. The fourth element is that the company must have a strong marketing proficiencyà ¢Ã¢â€š ¬Ã‚ ¦The last but essential component is that the company must have strong financial support for its product launch and must take advantage of the marketing proficiencyà ¢Ã¢â€š ¬Ã‚ ¦These factors were identified in studies involving tangible products and services. In addition, it helps to choose a market with a high growth rate (Dwyer and Tanner 2006). Coca Colas focus on beverage creation and marketing enables the company to understand and meet the diverse and ever-changing beverage needs and desires of the consumers from all over the globe. The magnitude of Coca Colas advertising and distribution system enabled the company to easily market new non-alcoholic drinks as well as mineral water. Because of this, despite continuously changing consumer taste and preference, Coca Cola maintained its competitive advantage and lions share in the industry. Moreover, Coca Cola marketing campaigns such as Its the Real Thing, The Pause the Refreshes, Things Go Better with Coke and the latest Happiness have further enticed more consumers to try the companys products. In effect of the strong marketing proficiency, the company has become a global selling company with about 1.6 billion servings of products being consumed every day. Coca cola growth strategy in three ways/directions during 1996 olympic games: Emotional branding,the main idea was to let consumers experience the experience instead of product. Main focus was made on recognition of worlds diversity and individuality, and makes connection brands core ingredient. Company made it obvious to consumers that it recognizes its global status. Artworks: Coca cola bottles were used as canvas by 53 artists from different countries to express their spirit, cultural values, customs and traditions. Some of the artworks were so successful that were put on permanent display at theWorld of coca cola in las vegas. Just In Time advertising: during the Olympic games company ran 88 different TV commercials for 17 days. Each commercial was devoted to a particular theme of the Games and was never repeated. This is a very good example of global advertising campaign, as the advertisments ran simultaneously in 135 countries. à ¢Ã¢â€š ¬Ã‚ ¦Another way Coca-Cola tackled this strategy was through art. With Coca-Cola bottles as the canvas, artists from 53 different countries created works of art using local materials while capturing the spirit of their native traditions and cultures. Among the works, a six-foot-tall replica of Stonehenge from England and a ten-foot bottle made of rattan, wood and grass from the Philippines. The artwork received amazing reviews as many of the bottles went on world tour. Some of the bottles have even been put on permanent display at the sWorld of Coca-Cola in Las Vegas to demonstrate the global power of the Coca-Cola Company that parallels with the international Olympic Gamesà ¢Ã¢â€š ¬Ã‚ ¦The third way the company embarked upon this global growth strategy was with Just In Time advertising. Coke screened 88 separate television commercials, and over the 17 days of the Olympic Games, none of them was repeated. Each spot was also carefully bought to target that particular progra ms specific audience. The 17 commercials, one for each day of the Games, reflected the theme of the day and the latest Olympic news to the 135 countries the advertisement ran. These three global growth strategies proved very successful for Coca-Cola. (http://www.unc.edu/~jdee/creativestrategy.html) Further, using the social media, Coca Cola have invested on archives that collect advertising as well as marketing materials. The archives document the crossing point between the companys products and its consumers. It contains advertising and marketing materials from the newspapers, magazines, radio, advertisements and commercials and also photo collection that depicts international and domestic distribution of Coca Colas products. Blogs are then created that promotes the company with focus on heritage and pop culture. Through this resource, the company is able to get new information from the followers of social media. In this way, the company is learning new ideas helpful for future strategies. An example of this is the Fan-based strategy of Coca Cola, as cited from a literature: à ¢Ã¢â€š ¬Ã‚ ¦Coca-Cola used the fan-based strategy in an attempt to differentiate itself from traditional Olympic advertising, which used athletes. The For the Fans campaign went into action with a series of ads featuring actual photographs of fans drinking Coke at Olympic Games from 1928 onward. The first two commercials aired during the week of March 6, 1996 and featured black and white photos from previous Olympics showing fans in Switzerland holding Coca-Cola bottles. In the next step, Coke focused on a series of ads highlighting real life stories about how Coke has made a difference to young aspiring athletes. Finally, for the third step, Coke used commercials, print ads, and posters that addressed whether the enthusiasm of the fans makes a real difference to the outcome of the sporting event. The answer was resoundingly yes. (http://www.unc.edu/~jdee/creativestrategy.html) According to Dwyer and Tanner (2006) learning is when we connect new information to what we already know. Learning organization is one that consistently creates and refines its capabilities by connecting new information and skills to known and remembers requisite for future success. Organizational learning is the process of developing new knowledge that has the potential to influence behavior. Learning facilitates behavior change that leads to better performance. Many executive have said that the only truly sustainable competitive advantage is to be able to learn faster than competition, a contention supported by research. Moreover, the companys competitive advantages are explored in the following: buyer bargaining power, supplier bargaining power, barriers to entry, intensity of competition and threat of substitute. Among the customers of Coca Cola, the restaurants have the largest bargaining power. Coca Cola earns the largest profit margins from the large purchase volume made by authorized bottlers on its concentrates, in which the bottled beverages are then passed on the customers (restaurant chains). The overall bargaining powers of the buyers have given Coca Cola an average of 28% operating margin. In terms of raw materials, Coca Cola established a good bargaining power with its suppliers. The companys financial situation, e.g., high and stable gross profit margin of 65% indicates that there is low risk for the bargaining power of the suppliers to affect Coca Colas profitability. Also, high earning per capita of the companys employees reveals that the company has relatively low sensitivity to labor costs changes. The company has established exceptional network of distribution system throughout the globe that enables the company to enjoy economies of scale, and hence a remarkable competitive advantage that created barriers for new entrants to participate in the industry. Also, the companys strong brand and large scale advertising provided the company a barrier to competition. Further, the companys strong brands have reduced competition in the consumer staple sector. Disruptive Innovation Theory: Among the companies providing goods and services to consumers around the globe, only 10% are able to maintain and sustain a level of growth that is acceptable for the shareholders, while the rest of the 90% are not able to. Though these 90% have been applying the best strategies to make the business survive like investments on technological innovations, mindful of healthy competition and customers feedback, these efforts are not enough. The requirements of long-term sustainable success not only include the right normal strategies but also disruptive strategies in innovation. The core principle of disruptive innovation theory is that the innovation made by companies tends to have a faster pace that the changes in the customers lives. Hence, to maintain growth, a company must not only create innovations but also must be able to retain its core offerings and should always continue to practice sustainable innovation In the case of Coca Cola, though the company has been operating for quite a long time already, and can actually be considered as a very old company in the industry, it continues to hold a large share in the industry and even expand its market. The reason is that though Coca Cola adapts innovations, it is still able to embrace the values that made Coca Cola remarkable in the first place. In particular, the company preserved its brand image of wholesomeness and family and friends and continuously applying the brand image to new categories. Innovation Index One indicator that Coca Cola engages in innovations is the Innovation Index published by the UTEK Corporation. The latest Strategos/wRatings Innovation Index result of the UTEK Corporation confirms that Coca Cola continues to be innovative, with index score of 78.04 and leads the ranking of innovation performance of food and beverage companies. The SW Innovation Index is based on end-consumers feedbacks on the tangible benefits that they have obtained for the companies products. Corporate Sustainability In terms of corporate sustainability, Coca Cola initiated its Commitment 2020 plan. The plan outlines Coca Colas goals for the next 10 years which include minimization of water usage, reduction of carbon footprint by 15%, retrieval of 100% of the packaging and increase campaign on recycling. The company also plans to use local resources and pledge to eliminate potent greenhouse gases called HFCs (or hydroflourocarbons) by 2015. Literature views Corporate sustainability as: à ¢Ã¢â€š ¬Ã‚ ¦a new and evolving corporate management paradigm. The term paradigm is used deliberately, in that corporate sustainability is an alternative to the traditional growth and profit-maximization modelà ¢Ã¢â€š ¬Ã‚ ¦it recognizes that corporate growth and profitability are important and re requires the company to practice the goals of the society, especially those relating to sustainable development like economic development, protection of the environment, social justice, and equityà ¢Ã¢â€š ¬Ã‚ ¦the concept borrows elements from four more established concepts: sustainable development; corporate social responsibility; stakeholder theory; corporate accountability theory. ..Sustainable development need for economic growth with environmental protection and social equity to meets the needs of present generations without compromising the ability of future generations to meet their needsà ¢Ã¢â€š ¬Ã‚ ¦ corporate social responsibility deals with the role of business in society wit h the premise that corporate managers have an ethical obligation to consider and address the needs of society, not just to act solely in the interests of the shareholders or their own self-interestà ¢Ã¢â€š ¬Ã‚ ¦Stakeholder theory asserts that the stronger the companys relationships are with other external parties, the easier it will be to meet your corporate business objectives; the worse your relationships, the harder it will be. Strong relationships with stakeholders are those based on trust, respect, and cooperationà ¢Ã¢â€š ¬Ã‚ ¦ is corporate accountability is the legal or ethical responsibility to provide an account or reckoning of the actions for which the company is held responsible (www.sunstar.com.ph). The 2020 Vision of Coca Cola maintains that the company will double its global servings per day to 3 billion from 1.6 billion and will double system revenue and improve margins. If this is pulled-off as planned, along with their dividend payout and stock buybacks, it will create solid shareholder returns over a 10 year period. In 2009, Coca Cola publicized its new plastic bottle made partially from plants. The PlantBottle is a fully recyclable bottle and is made from a combination of petroleum-based materials and plant-based materials. In this instance, Coca Cola have made an innovative product. Quoting from the companys website: The Coca-Cola Company the first company to introduce a beverage bottle made with recycled plastic has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled, and re-used. Earlier this year, the Company opened the worlds largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles. These efforts are all focused on helping close the loop on packaging use and produce truly sustainable packages for consumers (www.thecoca-colacompany.com.). Financial Performance As one of the well-known companies worldwide, Coca Cola currently is trading at a reasonable value. At the end of 2009, the company has published an 8.7 revenue growth, earning growth of 11%, and cash flow growth of 11%. The average annual dividend of the company is $1.76 but entering 2010, the dividend yields 3.26% with a 3-year dividend growth of 10%. Coca Cola showed remarkable performance over the decades. The companys financial performances over the years are reflected in the table below: 2009 2008 2007 2006 Revenue Growth $B 30.99 31.994 28.857 24.088 Earnings Growth $B 6.906 5.807 5.981 5.080 Cash Flow Growth $B 8.186 7.571 7.150 5.957 Dividend Growth Dividend $ 1.64 1.52 1.36 1.24 Yield % 3.28 3.04 2.5 2.8 The financial health of the company is outstanding. Coca Colas net profit margin is at 22% at the end of 2009, which is higher as compared to its competitors like PepsiCo (with only 14% net profit margin). Analysts and investors also considered the cash flow as the life blood of any business. Cash flow is used as a core indicator of a firms financial health and viability and it is considered as a good gauge to quickly judge a firms financial performance. As an indicator, a negative cash flow, on one hand, indicates that the firm is financially troubled. No firm can keep on operating if cash flow is negative. On the other hand, positive cash flow, when cash is increasing, indicates that the firm is financially healthy (at least for the period) and can be able to pay its bills. In relation to this, Coca Colas cash flow exhibits a growth of 11%, from $7.571 billion in 1998 to $8.186 billion in 1999. In terms of dividend growth, the company has recorded increases in dividends for years in a row that made Coca Cola to be among the top in the list of dividend aristocrat. The current companys stock yields 3.28%. The companys dividend has also increased by 7.3%. Moreover, the companys payout ratio is currently at 56%. Moreover, Coca Cola has a long-term debt-equity ratio of 0.20 while the current debt-equity ratio is 1.3 So, in terms of financial conditions, Coca Cola is financially healthy demonstrating a fairly good dividend growth. The company has the highest profit margins in the food and beverage industry, diversified brands, a strong brand, extreme international exposure, and a solid growth. The companys price-earning ratio is also playing a little above 18, which is not bad. Further, the company has concrete revenue, earnings, and cash flow growth. The stock offers an above average dividend yield, and has been diligently increasing dividends over the past 48 years. This is the type of company that just works, period. You dont need billions of dollars in reinvested research and development to sell more Coke, and the products dont get replaced overnight. The Return Driven Strategic Framework The Return Strategy Model is based on three dimensions of performance namely superior and sustainable return on investment, growth while maintaining superior return on investment, and superior total shareholder return. The model serves as the fundamentals of business strategies. It is the result of combining extensive research and real world applications of great corporate performances over ten years or more. The strategy examines the commonalities in business strategies that have resulted to superior performance. Using the Return Driven Strategic framework in evaluating Coca Colas performance, the following points are highlighted so as to show that the company has indeed demonstrated superior performance. First, the company continuously innovate its offerings to better satisfy the needs of its customers, in which innovate is defined as changing the companys product to better satisfy the needs of the targeted consumers. This is done through re-examination of their offerings, modification of the existing ones and development of new products that are perceived to better satisfy the unmet needs of the customers. Coca Cola continuously change its offerings since the company believes that by doing so, they are creating more value for the customers with the anticipated superior return on investment from the innovation. The value is of creating an intellectual and emotional connection between the consumers and the companys offerings. Another driving factor for Coca Colas superior performance is its strong commitment to and discipline for making shareholder value by focusing on return on invested capital. The company maintains goals, incentives and performance measures that are definitely in line with a sustainable return on investment. The Coca-Cola has been profiled as a company that has used Economic Value Added to create shareholder value. In fact, Cokes value-creating business strategies have increased shareholder value. Moreover, Coca Cola have accomplished superior returns as well as growth without violating any ethical parameters of the community where its businesses are operating. CONCLUSION In todays global, intensively interconnected business environment, a major challenge faced by business organizations is how to maximize shareholder value and sustain growth, while at the same time creating economic value for all. For the leading Coca Cola Company the attainment of superior performance is a tough endeavor and it requires combinations of strategies. The remarkable strategy of Coca Cola is its innovation strategy that enables the almost 100 year old business excels and grows despite tough market pressures.

Themes in Hamlet Essay example -- GCSE English Literature Coursework

Themes in Hamlet      Ã‚  Ã‚   Within the Shakespearean tragic drama Hamlet there are a number of themes. Literary critics find it difficult to agree on the ranking of the themes. This essay will present the themes as they are illustrated in the play – and let the reader prioritize them.    Michael Neill in â€Å"None Can Escape Death, the ‘Undiscovered Country’† interprets the main theme of the play as a â€Å"prolonged meditation on death†:    How we respond to the ending of Hamlet – both as revenge drama and as psychological study – depends in part on how we respond to [the most important underlying theme] of the play – that is, to Hamlet as a prolonged meditation on death. The play is virtually framed by two encounters with the dead: at one end is the Ghost, at the other a pile of freshly excavated skulls. The skulls (all but one) are nameless and silent; the Ghost has an identity (though a questionable one) and a voice; yet they are more alike than at first seem. For this ghost, though invulnerable â€Å"as the air,† is described as a â€Å"dead corse,† a â€Å"ghost . . . come from the grave,† its appearance suggesting a grotesque disinterment of the buried king. The skulls for their part may be silent, but Hamlet plays upon each to draw out its own â€Å"excellent voice† just as he engineered that â€Å"miraculous organ† of the Ghost’s utterance, the †Å"Mousetrap.† (112-13)    The interpretation of the main theme of the play as revenge is popular among literary critics: Phyllis Abrahms and Alan Brody in â€Å"Hamlet and the Elizabethan Revenge Tragedy Formula† decide on revenge as the dominant theme:      There are ten deaths in Hamlet, if we include the death of Hamlet’s father and the â€Å"make-believe† death of the Player-King. The cause of ... ...eath, the ‘Undiscovered Country’.† Readings on Hamlet. Ed. Don Nardo. San Diego, CA: Greenhaven Press, 1999. Rpt. from â€Å"Hamlet: A Modern Perspective.† The Tragedy of Hamlet, Prince of Denmark. Ed. Barbara A. Mowat and Paul Werstine. N. P.: Folger Shakespeare Lib., 1992.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Themes in Hamlet Essay example -- GCSE English Literature Coursework Themes in Hamlet      Ã‚  Ã‚   Within the Shakespearean tragic drama Hamlet there are a number of themes. Literary critics find it difficult to agree on the ranking of the themes. This essay will present the themes as they are illustrated in the play – and let the reader prioritize them.    Michael Neill in â€Å"None Can Escape Death, the ‘Undiscovered Country’† interprets the main theme of the play as a â€Å"prolonged meditation on death†:    How we respond to the ending of Hamlet – both as revenge drama and as psychological study – depends in part on how we respond to [the most important underlying theme] of the play – that is, to Hamlet as a prolonged meditation on death. The play is virtually framed by two encounters with the dead: at one end is the Ghost, at the other a pile of freshly excavated skulls. The skulls (all but one) are nameless and silent; the Ghost has an identity (though a questionable one) and a voice; yet they are more alike than at first seem. For this ghost, though invulnerable â€Å"as the air,† is described as a â€Å"dead corse,† a â€Å"ghost . . . come from the grave,† its appearance suggesting a grotesque disinterment of the buried king. The skulls for their part may be silent, but Hamlet plays upon each to draw out its own â€Å"excellent voice† just as he engineered that â€Å"miraculous organ† of the Ghost’s utterance, the †Å"Mousetrap.† (112-13)    The interpretation of the main theme of the play as revenge is popular among literary critics: Phyllis Abrahms and Alan Brody in â€Å"Hamlet and the Elizabethan Revenge Tragedy Formula† decide on revenge as the dominant theme:      There are ten deaths in Hamlet, if we include the death of Hamlet’s father and the â€Å"make-believe† death of the Player-King. The cause of ... ...eath, the ‘Undiscovered Country’.† Readings on Hamlet. Ed. Don Nardo. San Diego, CA: Greenhaven Press, 1999. Rpt. from â€Å"Hamlet: A Modern Perspective.† The Tragedy of Hamlet, Prince of Denmark. Ed. Barbara A. Mowat and Paul Werstine. N. P.: Folger Shakespeare Lib., 1992.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.   

The Simpsons

The Simpson or any other cultural reference, illustrate an application of the type of failure you have chosen. You may not choose the applications provided In the lecture notes or shown in class. Comment on ways that society attempts to Meltzer or eliminate the type of failure you have chosen. The Course Work project Is due to be handed up to me In my office on Thursday the 12th of January, 2012 between pm and pm. All parts carry equal marks. Word Count is a maximum of 1500 words. Please submit 2 typed copies. Assignment should be stapled in the top left-hand corner with no other binding or covers. The cover page should Include the name of the author, Student number, the type of failure you are examining, and an exact word count. Ensure the work of others is appropriately acknowledged.This assignment accounts for 8. 3% of your overall mark in ICE 104. If you fail to follow these guidelines your assignment will not be accepted. Department of Economics Policy for Missed Coursework and Late Submission The Department to Economics seeks to operate a Atari policy tort all students attending in-class examinations on specified dates and submitting assignments on time. A fair policy starts with recognizing the consideration due to students who meet these requirements. 1. Missing In-Class Examination: 1 . A zero mark will be assigned where an in-class examination is missed without remission being granted. . Permission for Absence is only granted in exceptional circumstances (see point 3 below). 2. Late Submission of Assignments: 3. To be fair to students meeting deadlines, a penalty will be implemented for the late submission of an assignment. Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a zero mark.Wh ere feedback on assignments has been given by lecturers before this 2 week period, the lecturers will indicate the final date for the late submission, after which a zero mark is assigned. Please note the following: Saturday and Sunday count as 2 days. Late submission of assignments to either your lecturer or Student Services in the Department, can only take place during normal office hours (I. E. 9. 15-4. 30 Monday to Friday). Assignments will only be accepted when a Student Declaration form is signed and stamped by a member of the Department. 4. Assignments that are put under the door of the lecturer orStudent Services will not be accepted until students sign the declaration form and it is stamped by a member of the Department. Permission for an Extension is only granted in exceptional circumstances (see point 3 below). 3. Exceptional Circumstances 5. Permission for absence from in-class examinations or assignments and permission for extensions for assignments will only be granted in exceptional circumstances (I. E. Relevant illness, bereavement or other extenuating circumstances – please note holidays in term are not classified as extenuating circumstances).Medical certificates must be submitted to Student Services in advance of the examination date/assignment deadline if possible or, at the latest, within 2 weeks of the deadline. Medical certificates will only be accepted after 2 weeks if an explanation is provided. Medical Certificates will not be accepted if your lecturer has given feedback on assignments. You are advised that, if necessary, your medical advisor may be asked to clarify your certificate. 6. The Examinations Committee of the Department of Economics will consider applications for permission for absences and extensions within 1 week of application.Where permission for absence is ranted, the mark achieved for the subject in the Summer Examination (or equivalent) will be awarded for the missed in-class examination or assignment. For exam ple, where a module has a course work component consisting of two in-class examinations counting tort each (I. E. Summer Examination; 2 coursework) and, due to exceptional circumstances, you are granted permission for absence from one in-class examination, your final mark will be based on 90% for the Summer Examination mark and 10% for the coursework component attempted. For some postgraduate modules and for the following undergraduate modules: (Checks,Checks, Checks, Checks and Checks) the Examinations Committee may, where possible, arrange for an equivalent piece of coursework to be submitted. 7. Permission for absence is not granted for assignments (save in exceptional circumstances). An extension may be granted. The period of extension is normally 2 weeks. Where an extension for an assignment is granted, penalties for late submission will not apply for the period of the extension. Student Services http://www. USC. IEEE/USC/depth/economics/seductiveness's/suffice/index. HTML Mond ay to Friday 9. 15-1. 00; and 2. 10- 4. Pm. Room 1. 02, Arras-An-Alai The Simpsons The Simpson or any other cultural reference, illustrate an application of the type of failure you have chosen. You may not choose the applications provided In the lecture notes or shown in class. Comment on ways that society attempts to Meltzer or eliminate the type of failure you have chosen. The Course Work project Is due to be handed up to me In my office on Thursday the 12th of January, 2012 between pm and pm. All parts carry equal marks. Word Count is a maximum of 1500 words. Please submit 2 typed copies. Assignment should be stapled in the top left-hand corner with no other binding or covers. The cover page should Include the name of the author, Student number, the type of failure you are examining, and an exact word count. Ensure the work of others is appropriately acknowledged.This assignment accounts for 8. 3% of your overall mark in ICE 104. If you fail to follow these guidelines your assignment will not be accepted. Department of Economics Policy for Missed Coursework and Late Submission The Department to Economics seeks to operate a Atari policy tort all students attending in-class examinations on specified dates and submitting assignments on time. A fair policy starts with recognizing the consideration due to students who meet these requirements. 1. Missing In-Class Examination: 1 . A zero mark will be assigned where an in-class examination is missed without remission being granted. . Permission for Absence is only granted in exceptional circumstances (see point 3 below). 2. Late Submission of Assignments: 3. To be fair to students meeting deadlines, a penalty will be implemented for the late submission of an assignment. Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a zero mark.Wh ere feedback on assignments has been given by lecturers before this 2 week period, the lecturers will indicate the final date for the late submission, after which a zero mark is assigned. Please note the following: Saturday and Sunday count as 2 days. Late submission of assignments to either your lecturer or Student Services in the Department, can only take place during normal office hours (I. E. 9. 15-4. 30 Monday to Friday). Assignments will only be accepted when a Student Declaration form is signed and stamped by a member of the Department. 4. Assignments that are put under the door of the lecturer orStudent Services will not be accepted until students sign the declaration form and it is stamped by a member of the Department. Permission for an Extension is only granted in exceptional circumstances (see point 3 below). 3. Exceptional Circumstances 5. Permission for absence from in-class examinations or assignments and permission for extensions for assignments will only be granted in exceptional circumstances (I. E. Relevant illness, bereavement or other extenuating circumstances – please note holidays in term are not classified as extenuating circumstances).Medical certificates must be submitted to Student Services in advance of the examination date/assignment deadline if possible or, at the latest, within 2 weeks of the deadline. Medical certificates will only be accepted after 2 weeks if an explanation is provided. Medical Certificates will not be accepted if your lecturer has given feedback on assignments. You are advised that, if necessary, your medical advisor may be asked to clarify your certificate. 6. The Examinations Committee of the Department of Economics will consider applications for permission for absences and extensions within 1 week of application.Where permission for absence is ranted, the mark achieved for the subject in the Summer Examination (or equivalent) will be awarded for the missed in-class examination or assignment. For exam ple, where a module has a course work component consisting of two in-class examinations counting tort each (I. E. Summer Examination; 2 coursework) and, due to exceptional circumstances, you are granted permission for absence from one in-class examination, your final mark will be based on 90% for the Summer Examination mark and 10% for the coursework component attempted. For some postgraduate modules and for the following undergraduate modules: (Checks,Checks, Checks, Checks and Checks) the Examinations Committee may, where possible, arrange for an equivalent piece of coursework to be submitted. 7. Permission for absence is not granted for assignments (save in exceptional circumstances). An extension may be granted. The period of extension is normally 2 weeks. Where an extension for an assignment is granted, penalties for late submission will not apply for the period of the extension. Student Services http://www. USC. IEEE/USC/depth/economics/seductiveness's/suffice/index. HTML Mond ay to Friday 9. 15-1. 00; and 2. 10- 4. Pm. Room 1. 02, Arras-An-Alai

Reflection on the History & Systems of Psychology Essay

Pre-modern, modern and postmodern frames of reference have all helped shape important, contemporary psychological theories and issues. In this paper I will attempt, in a reflective manner, to walk through and revisit the areas we covered in course, the end aim being to gain a measure of insight into where the field of psychology stands today, particularly with regard to oppressive forms of ethnocentric monoculturalism. In terms of pre-modern perspectives, in the course we first discussed historical issues concerning the mind-body problem. I stated the nature of the relationship between body and mind and whether they are one and the same or two distinct substances, which is the center of the debate between monists and dualist. Descartes, the most well known dualist, argued for a separation of mind from soul and body. Also an interactionist, Descartes held the mind influenced the body as much as the body impacted the mind (Goodwin, 2009). Plato, his predecessor from antiquity, was also a dualist and an interactionist arguably, and believed the body and soul/mind were temporarily at one during life; each came from a completely different place, the body from the material world and the soul from the world of ideas. At the moment of death, the body withered away in time and space, the soul or mind returning to the world of forms and there realizing universal truths (Wozniak, 1992). Delving deeper into pre-modern views of the mind-body problem I touched upon Spinoza. Spinoza, a contemporary of Descartes, dismissed Descartes’ two-substance view in favor of what is called double-aspect theory (Wozniak, 1992). Double-aspect theories hold the view that the mental and the physical realms are varying aspects of the same substance. For Spinoza, that single substance is God, perceived as the universal essence or nature of everything in existence. In Spinoza’s view, there is no partition of mind and body, therefore. Instead they are of a single substance, in a pre-established coordination, reflecting the divine essence. In reflection, I continue to side with Spinoza and double-aspect theory in terms of pre-modern perspectives. I do believe that there is a pre-established coordination between mind and body that is reflective of the divine creation. â€Å"I am therefore I think† is my continued response to Descartes. In terms of modern perspectives in the course we examined the origins of psychology as a subject discipline. During the course I stated that psychology first appeared as a subject discipline in 1879 when Wilhelm Wundt started a psychology lab in Germany at the University of Leipzig. The laboratory devoted itself to the analysis of conscious thought in its basic elements and structures, which was uncovered through a process of introspection (Gross, 1996). What differentiated this ‘new psychology’ at the time from philosophy was its use of measurement and control as well as its emphasis on the scientific method to study mental processes relevant to human consciousness. Due to his influence on Edward B. Titchener, Wundt’s frame of reference arguably helped give birth to structuralism. Indeed Wundt’s disciple, Titchener, is credited with developing and labeling structuralism in an 1898 paper called â€Å"The Postulates of a Structural Psychology (Goodwin, 2009). In the paper he compared and contrasted structuralism with functionalism, which he claimed infested most US universities, save Cornell where he was cultivating what would come to be  called the â€Å"the Cornell school of psychology.† Notwithstanding, Goodwin (2009) has stated that Titchener and the Cornell view of psychology was extremely narrow largely because of its insistence on introspection and due to Titchener’s attitude that his way was the only way, a position that often does not bode well in academia. In this vein and perhaps arrogantly so, Titchener, likened structuralism to anatomy, its purpose being analysis he surmised — whereas functionalism he likened to physiology, stating that functionalists examine how the mind is able to adapt one to his or her said environ ment, which to Titchener was a waste of time without a deep understanding of structure. As one needs to know the ins and outs of human anatomy before being able to fully delve into physiology, so thus was the  functionalist at a loss, in his view, without the ability to outline the structures of human consciousness via a highly difficult process of systematic, experimental introspection as stipulated by him in almost cult like exclusivity, which spawned criticism. Accordingly, his movement never gained the momentum it needed to win American hearts and minds, falling into the dustbin of history in favor of functionalism. Nevertheless, in spite of Titchener’s unpopularity in the US, his enduring contribution is that he helped create a place for the lab and experimental psychology in all colleges and universities with programs in psychology. While functionalists were also interested in looking at mental processes such as consciousness in so far as assessing human behavior in terms of how it aided people in adapting to ever-changing environments, they did not, unlike followers of Titchener, emphasize introspection (Goodwin, 2009). Psychologist James R. Angell, a follower of John Dewey, the founder of functionalism in America, became its most outspoken spokesperson, criticizing Titchener and drawing a sharp contrast to him in a 1907 popular paper called â€Å"The Province of Functional Psychology.† It was a damning response to Titchener’s 1898 paper. For Angell, the structuralist was  interested in the â€Å"what?† of conscious thought, whereas the functionalist psychologist wished to know the â€Å"how?† and â€Å"why?† of it, asking what is consciousness for? (Goodwin, 2009). This way of viewing psychology in terms of its practical applications, became an important influence in modern times, because it led to the study of topics such as developmental and abnormal psychology, in addition to examining the individual differences of mind, (which Titchener and the Cornell school remarkably had no interest in). When asking how psychology can be used to solve everyday problems in a practical way, we are taking from the functionalists and their movement. Perhaps the most prominent movement in the field of modern 20th century psychology was behaviorism. Behaviorism began essentially due to the work of Ivan Pavlov. Pavlov who did not consider himself a psychologist, but, rather a physiologist interested in the process of digestion in dogs, was awarded the Nobel Prize in 1904 (the year B. F. Skinner was born) in Physiology and Medicine. In the course of his research, Pavlov observed that the dogs would often start salivating before any food being given to them, when they would see the food or the food’s container, or when they heard the footsteps of the lab assistant who was on his way to feed them. His observations led to the study to what we now call classical conditioning (Gross, 1996). The first attempt to apply Pavlov’s findings on conditioning to humans was made by John B. Watson in a dubious and arguably unethical experiment on a small boy named Albert, showing that the fear of rats can be deliberately induced (Watson and Rayer, 1920). The experiment served to popularize a new behavioral approach to psychology that would within a decade become the dominant force in America, Watson its founder, propagator and publicist (Goodwin, 2008). To the modernist Watson (1913), psychology is an objective natural science,  its theoretical goal the prediction and control of behavior. Wundt and Titchener’s view on introspection has no place in its methods, nor is consciousness addressed or studied. There is no marked borderline between people and animals. Due to Watson’s input and influence cats, dogs, rats, and pigeons became the major source of psychological data. As ‘psychological’ now meant ‘behavior’ rather than ‘consciousness,’ animals that were easier to study and whose environments could be more readily controlled could replace people as experimental subjects (Gross, 1966). B. F. Skinner, also a behaviorist and modernist, went steps further than Pavlov and Watson, casting behavior in a more interactive light. He made a distinction between respondent and operant behavior and argued that most animal and human behavior is not brought about in the way Pavlov and Watson indicated and surmised. Skinner, like Edward Thorndike before him, was interested in how animals operate on their environment and how this operant behavior brings about particular consequences that can determine the likelihood of that behavior being repeated. In experiments he used a variation of Thordike’s puzzle-box, a Skinner box, which was made for a rat or a pigeon to do things in, rather than escape from. Fundamentally, Skinner saw the learner as much more actively involved than did Pavlov or Watson, for whom behavior was due to stimuli, unconditioned stimuli before learning and conditioned stimuli after learning. In addition to behaviorism, modern views of psychology took twists and turns. As a reaction to both Titchener’s structuralism and Watson’s behaviorism, the Gestalt psychologists of the 1920s and 1930s in Germany and Austria were primarily concerned with perception and held that perceptions could not be deconstructed in the way that Wundt and Titchener wanted to do with thought, and that behaviorists had sought for with behavior. Their belief could be  succinctly stated as follows: ‘the whole is greater than the sum of its parts’ (Gross, 1996, p.3). The whole is essentially destroyed when you break down perception and behavior into parts, the Gestalt psychologists held. There are organizing principles of perceptual organization which were voiced by Gestalt’s founder Max Wertheimer. These principles are frequently highlighted in units on perception in general psychology textbooks and are as follows: the principle of proximity, the principle of similarity, the principle of continuation. All of the organizing principles have in common what is called the law of simplicity or what Gestaltists term Prà ¤gnanz. This refers to the tendency for perceptions to mirror reality as closely as possible (Goodwin, 2009). In the course I gave an example of gestalt thinking, which in reflection I would like to return to as it clearly remains in mind. I used the example of a bus stopping at a bus stop in one’s neighborhood. On a given day the bus stops at the same corner the person is accustomed to, and is recognized to be that bus. The person gets on, but has made a mistake. She did not realize that there was a route change that morning and the bus she took was numbered differently. What gives? Is it only a matter of not paying attention? In Gestalt inspired, top-down conceptually driven processing, we begin with one’s prior knowledge, motivations, expectations and beliefs. In the bus example, the inability to see and decipher or register a different number on the bus and get on it, means it was recognized it to be the customary bus due to top-down processing (Danner, 2009). If one were to notice the different bus number, however, that would entail bottom-up processing, because such processing is data driven. The different number is perceived in terms of information in the sensory input, in conjunction with top-down processing, revealing to the person that it is not the customary bus. Perhaps after realizing her mistake, the person in  the example will be more careful next time, thereby exercising more bottom-up processing. If Austria was home to some of Gestalt’s most prominent members and adherents, it was also home to Sigmund Freud, the father of psychoanalysis. Freudian psychoanalytic theory was the first to state the significance of innate drives and define abnormal and normal behavior in relationship to the role of the unconscious mind. Its importance is that the theory of personality popularized contextualizing human behavior in terms of the id, ego, and superego, notating development in five psychosexual stages. Each stage was marked by shifts in what Freud believed were the underlying modes of gratification: oral, anal, phallic, latency and genital (Glassman, 2000). In reflection, I continue to find merit in Freud’s concept of stages for sure. I would still prefer to call them development stages, however, and not necessarily put a sexual meaning on them, as Freud and his supporters have done and continue to do. There is no need to detail the well-known limitations and criticisms of Freudian theory, which according to Glassman (2000) are its falsifiability, the great deal of emphasis put on case studies, and its cultural bias towards women. Regardless of such naysaying, his supporters would passionately argue for and be adamant about such a sexual narrative of the human person, which if not fodder, certainly has entertainment value. In fact, Freudian theory is fascinating to me largely due to the dramatic (almost cinematic) conflicts and challenges that mark each psychosexual stage. Perhaps the most well-known of these is the Oedipal conflict (which occurs in the so-called phallic stage). It was interesting to read that some analysts calle d the female variant, the Electra conflict, but Freud himself did not use the term (see Freud 1924). Perhaps the most attractive modern theory of personality, in my view, would belong to Carl Rogers. In Carl Roger’s theory, a person is the source of his  or her basic needs such as food and water. He or she is also the source of a growth motive which he called an actualizing tendency, which is an innate drive that is reflective of the desire to grow, to develop and to develop one’s capabilities (Glassman, 2000). It is the actualizing tendency that stimulates creativity, causing a person to seek out new challenges and skills that motivate healthy growth in one’s lifetime (Gross, 1996). According to Rogers (1961, but originally proposed in 1947): Whether one calls it a growth tendency, a drive towards self-actualization, or a forward moving direction tendency, it is the mainspring in life†¦ It is the urge which is evident in all organic and human life – to expand, extend, become autonomous, mature and develop. In reflection, I continue to feel that Roger’s influence and continuing popularity in the psychotherapeutic community give his theories merit. APA members have been asked which psychotherapist they believe to me the most influential figure in the field (Smith, 1982). In 2006, this survey repeated in the Psychotherapy Networker. In both surveys, Carl Rogers was the â€Å"landslide† choice. While this does not prove Rogers to be correct, certainly it gives his theory of motivation more credence than not, increasing its believability. Certainly, I feel influenced by Rogers as I move forward in my career. While Roger’s theory of an actualizing tendency and the overall nature of the client-centered approach may be controversial due to its allowance to let the client call the shots and as stated by Goodwin (2009) for its overemphasis on the the self at the expense of the importance of the community, in addition to being clearer what it was against than what it was for, it is nevertheless, a credible postulation in terms of its application in therapy and remains my preference over Freud. Accordingly, I continue to feel that all clients  innately wish to be successful in life and to be praised as contributors to their own selfactualization. They wish to expand their knowledge and achieve  higher levels of success beneath all the guises that seem otherwise. When clients are not performing to their fullest potential, praise and support can help ignite the actualizing tendency in a manner that would otherwise have remained dormant. When exploring postmodern views of psychology we have to inherently speak about cultural narratives and meta-narratives. What is psychology today and who defines it? What is psychology’s story, who told that story historically, and who gets to tell it today? When we look at psychology as a practice, historically and today, is important to bring to the fore the ethnocentric monocultural aspects that were oppressive to women and continue to be to minority groups in reinforcing white male Euro-American culture as the normative and desirable culture. Indeed, therapists and helping professionals should try to help deconstruct and unveil monoculturalism whenever it rears its despicable head. When oppressive forms such as heterosexism, ageism, gender and sexism come to the fore in therapy, for example, therapists should not reinforce them but try to encourage reflection on such prejudices with the aim being for the client to indentify for what it is – and to grow accordingly. The field of psychology itself is not immune but remains at risk to the debacle of monoculturalism. According to Yutrzenka, Todd-Bazemore and Caraway (1999) even though the data forecast that by 2050, ethnic minorities will make up over 50% of the US population, this quickly changing demographic has minimal effect on the number of ethnic minority psychologists. This is particularly true for Native Americans, who are far more underrepresented than any other ethnic body. Though the APA as stated by Goodwin (2009), is vigorously addressing this entire issue at present, with such efforts to be praised, still the legacy of ethnocentric monoculturalism is a stain on the profession, and will remain so until  significant numbers of minority psychologists abound. In spite of the barriers confronting them, women and minorities have made many notable, valuable and vital contributions to the field of psychology. During the course I discussed Eleanor Gibson who received the National Medal of Science in 1992 for a lifetime of research on topics dealing with the development of depth perception to the fundamentals involved in reading, faced discrimination while at Yale from psychologist Robert Yerkes who wanted no females in his lab (Goodwin, 2009). While she was able to get her PhD there under the guidance of the neobehaviorist Clark Hull, she unfortunately went on to experience difficulties at Cornell (where her husband had gained a position) forced into an unpaid research associate position in spite of winning competitive and prestigious research grants. As a result of these grants, however, she was able to carry out pioneering studies on depth perception with Richard Walk. When Cornell, home to Titchener’s legacy, removed its nepotism rules in 1966, only then did she become a full professor. Furthermore, as discussed in the course, African-Americans have also made outstanding contributions to psychology. Kenneth and Mamie Phipps Clark again come to mind in terms of their best known research titled Racial identification and preference in Negro children (Goodwin, 2009). In this research it was shown that black children showed a preference for white dolls over black ones when asked which they would like to play with and looked more like. The Clarks concluded, according to Goodwin (2009) that one insidious effect of racial segregation was its negative influence on African-American self-esteem. As a result of this research, in part, the Supreme Court was compelled to do the right thing and reverse the racist separate but equal doctrine in Brown v. Board of Education. The Clarks’ contribution to psychology and the contributions of other AfricanAmericans preceding them were not without struggle. Their mentor at Howard University, Francis Sumner faced huge obstacles when attempting to get a graduate degree and gain employment in academia. African-Americans have often had their basic intellectual abilities questioned (Goodwin, 2009). The legacy of white racism and of the field of psychology’s complicity by not taking a firmer stand until only recently is without question a significant reason why African-Americans remain heavily underrepresented in the profession, in spite of the gains made for women. 60 percent of doctorates in psychology are awarded to women today, while Native Americans as we discussed and African-Americans continue to be awarded a paltry percentage in turn. Such dismal figures have nothing to do with intelligence. We know that early intelligence tests were normed on just Caucasian, middle-class populations and only recently has such bias been addressed and perhaps abated. This also was the case for the MMPI personality tests as well. In the case of the MMPI, many of the original items became dated and according to Kassin (2008), to bring the test up to the 21st century and more postmodern views, new items were written in, and a more diverse cross-section of the US was sampled. The result of that updating is the newer 567-item version called the MMPI-2. In reflection, my guess is that similar advances have been made or are being considered in IQ testing as well; otherwise we would have to call into question whether biased IQ tests are valid for minority groups. Accordingly, great care should be taken when formulating test questions as well as interpreting the results of test-takers from different cultural groups and urban tribes. Fundamentally, it is crucial that test makers be made aware of cultural differences when putting together IQ test questions, as recommended for the MMPI (Church 2001). Exercising caution does not mean  minority groups are treated with kid gloves, but rather that a lens of understanding is in place — and that can come about as a result of the test makers and assessors informing themselves. Otherwise an IQ test’s validity for minority groups is at issue. Pre-modern, modern and postmodern frames of reference have all helped shape important, contemporary psychological theories and issues. Accordingly, I have attempted in a reflective manner to revisit the areas of psychology’s history we covered in course. If psychology as a profession is to continue to grow and develop, it will occur through a similar process of reflection, followed by action. It is important for psychology to know its origins, its history and respective story. However, in realization of the depth of ethnocentric monoculturalism, its leadership, particularly in the APA, must act on the call to bring about the inclusion of more minorities. Otherwise, the oppressive stain of monoculturalism shall abound and continue to blemish the profession we hold dear. References Angell, J.R. (1904). Psychology. New York: Holt. Church, A.T. (2001). Personality measurement in cross-cultural perspective. Journal of Personality, 69, 979-1006. Danner, N. (2011). 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(1992) Mind and body: Renà © Descartes to William James. Retrieved from http://www.qcc.cuny.edu/socialsciences/ppecorino/INTRO_TEXT/Chapter%206%20MindBody/DUALISM.htm. Yutrzenka, B.A., Todd-Bazemore, E., & Caraway, S.J. (1999). Four winds: The evolution of culturally inclusive clinical psychology training for Native Americans. International Review of Psychiatry, 11, 129- 135. ProQuest: 43479524.